Bring your product strategy to life
Capture ideas, create roadmaps, and report on progress with the world's #1 product development software
Trusted by 1,000,000+ product builders
Everything your product team needs
A complete suite of tools to build what customers value
Explore the Aha! suite
The complete product management solution
The comprehensive idea management tool
The visual space for product innovation
The AI-powered product information hub
The agile tool that links strategy to delivery
Create a visual roadmap
Set brilliant strategy, prioritize features, and share visual plans — based on what customers really want.
Capture customer feedback
Engage your community, conduct research, and analyze trends — so you can prioritize what drives revenue.
Explore new concepts
Brainstorm ideas, define user flows, and collaborate on early plans to gain stakeholder alignment.
Centralize product information
Set up self-serve knowledge bases to share product documents with colleagues and customers from a central place.
Connect product and engineering
View the roadmap, optimize workload, and streamline your delivery — to ship more and be happier.
Dare to deliver
planning efficiency gains
“Aha! transformed the way we work — from capturing customer ideas to sharing product roadmaps.”
Sensormatic500hours saved annually “We save at least 10 hours a week [that was] previously spent manually updating presentations and spreadsheets."
BAE Systems30%less time tracking status “Aha! provides a real-time ‘State of the Union’ of everything we need to know about our product portfolio.”
Paycor30teams aligned on strategy “Aha! empowers product managers to make decisions with confidence and easily communicate our plans."
SimpleLegal5:1consolidation of product tools “We are far more empathetic to our customers’ needs. Aha! helps us crystalize their real pain points.”
Harris School Solutions 25xfaster reporting “Our team now works together in one system — giving us unparalleled visibility into what’s happening.”
Get advice from product experts
Our Product Success team is staffed with product managers who love to work with customers. We respond within two hours and would be happy to demo what the software can do.
1,000,000+
Product builders
$100M+
Revenue
10M+
Features managed
8M+
Ideas captured
<2 hours
Support response time
ISO 27001
Certified with world-class protection
Trending
Resources for product teams
Advice, product updates, and resources to help you be your best
The Aha! Framework for product development
This approach is how we bring products to life. Now, we are sharing it with you.
Introducing Frameworks A new way to define your product development methodology
Top Aha! software features launched in Q2 Here is a recap of the top 17 software features in Q2 2024
6 key parts of a product playbook Craft purposeful product docs — organize your info within these essential categories
30 expert tips for whiteboards Try out these tips to gain proficiency in Aha! Whiteboards
Prepare for a product manager interview Tackle your next job interview with confidence